Recently, One Design created a new site design for Deskpass as well as a visual identity system that expanded designs created by our friend, Alex Fuller. At the heart of this project were three core problems to solve. First, many people aren’t familiar with coworking and shared workspaces. So, the site would need to help educate users. Second, there was low brand awareness around Deskpass.
The identity and site would be a key way to introduce the company’s value and personality. Finally, since Deskpass had a very similar name to Desktime, people had a difficult time differentiating the two companies. So, we needed to make them more distinct. Our work was cut out for us.