Encore

Next-level Event Technology

Encore Event Technologies is one of the leading event technology groups in the world. An outdated, undersized brand seriously dulled the glitz. A bold new site gives Encore a starring role in their industry.

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Building Global Momentum.

Encore Event Technology is a premier in-house production company. In 2014 they combined forces with Encore Productions and FreemanCo, adding an impressive range of services to an already impressive list of capabilities. They needed a web presence that highlighted their extensive offerings and helped recruit top talent in a competitive market.

Creative Collaboration

A luxurious experience. Born of collaboration.

Encore’s in-house marketing team and branding partners needed a creative partner who could integrate easily and bring big ideas. Articulating Encore's leading role in an ever-more crowded sector put a premium on our knack for embedding marketing in design.

We were charged with then expanding the exciting new brand direction into a sophisticated, visually stunning website.

Attention to Every Detail

A reputation rooted in unmatched attention to detail at the grandest scale required a faithful translation of that experience in Encore’s digital presence. Combining a bold, luxurious color and photographic palette with refined typography, One Design created a website true to the elegance of Encore’s offerings.

“Their collaborative process, creative direction, and eye for marketing surpassed any expectations we could have had.”

Darren Phalen Director of Innovation, Encore

Always Exquisite

With a client base of jetsetting decision makers, every bit of content needed to be endlessly accessible.

Content & Design

Visually Sophisticated. Content Rich.

Balancing visual sophistication and an impressive amount of content required multiple rounds of information architecture. The resulting site solves Encore’s content challenges without losing visual appeal.

Partnerships:

Successful, ongoing hotel and casino engagements all over the world.

Case Studies:

Great stories of Encore's collaborations are well told and well designed.

Team:

The new site also serves as a powerful employee recruitment tool.

Telling the Story

Production companies have to differentiate the way they tell every client’s story. To tell their own story, to attract attention and to attract talent, Encore needed a striking way to showcase their expert process and incredible productions. We zeroed in on data-rich, in-depth case studies of jaw-dropping events and partnerships to highlight the new Encore’s role as industry leaders.

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