Knowing our Audience
First step, pinpoint Small Town’s ideal audience online. Who would the most likely demographic to grow brand awareness through social media be? Millennials.
Millennials make up over 84% of the craft beer market—the ideal group. Nearly all millennials are open to trying new beers as opposed to sticking to a single brand, making them the perfect group to help Small Town break through.
Once we understood who we were speaking to, it was time to shift gears and develop a strategy.