The PrivateBank

Making some serious change

One Design helped The PrivateBank make the transition to an online banking presence without losing the warmth and personal service of a local branch office.

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A Strong Partnership

Relationship-driven banking is at the heart of The PrivateBank’s mission. Located in Chicago and traded on the Nasdaq, The PrivateBank provides personal and commercial banking and private wealth service. The PrivateBank asked One Design Company to design and develop a new website that would better highlight their personal banking capabilities.

Identity

Investing in a new identity.

One Design used The PrivateBank web redesign as an opportunity to set identity precedence. We looked to the bank’s success in the commercial banking and wealth services industry and then focused on broadening the appeal to the personal banking sector and a younger market by exploring color, typography, photo direction and illustrations.

Banking isn't Boring

Design choices like custom illustrations match The PrivateBank’s brand personality and financial offerings to a tee and help to balance the warm and friendly with the modern and professional. The result is a stand-out brand and website in a sometimes stodgy industry.

Website

Information meets emotion.

Banking sites can be big and complex with an overwhelming amount of content, and The PrivateBank was no exception. We focused on clarity and findability with carefully considered information architecture, and a responsive design that accommodates a modern on-the-go banking experience.

Accessible information. Valuable tools.

From transferring funds to monitoring financial information, One Design made complicated financial information approachable and easy to understand. Part of that challenge included embedding reporting from useful, intuitive financial tools like a comprehensive selection of calculators for personal and business banking.

Bank your way

A responsive design approach provides the best possible experience wherever you are.

Vault-Worthy Security

A banking site is only as good as its security. Behind the scenes of the fresh design is best-in-class security and hosting, specifically selected to provide customers the assurance needed to bank confidently.

Serious Content Management

Making it easy for The PrivateBank to manage and add content was a top priority. So we built a content management system ready to handle the vast array of services, locations, and information.

Tuned for Performance

Waiting in line at the bank stinks. Same goes for waiting for a website. With its substantial customer base, The PrivateBank’s site needed to respond to heavy traffic quickly and reliably, just like they do in person.

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