If you haven’t incorporated live content into your social strategy already, it’s time to take a closer look. With over 300 million daily active users creating and consuming Snapchat and Instagram stories, this social storytelling capability is only going to grow. The story feature on Instagram and Snapchat allows users to chain a series of snapchats together into a public facing story. Stories (for the most part) have to be uploaded in real time, so brands don’t have the luxury of creating the perfect high production photo or video. Instead, videos and photos are off the cuff and when done right, can add a humanizing element to your brand.

There are a lot of ways to skin the live content cat, so let’s take a look at two very different brands doing stories right.

When we’re not working at ODC’s beautiful office (or our own beautiful homes), we like to work remotely at local haunts that have good coffee and a great atmosphere. Here are some of our favorites.