News: One Design is One of Four Firms Included in the Launch of First Round Case Studies by UnderConsideration

First Round case studies are online PDFs that reproduce, with accompanying narratives, the original presentations made to clients showing initial design explorations for logo, identity, and branding projects.

CHICAGO, JANUARY 25, 2021We’re pleased to announce that our First Round presentation featuring our work for Saint Kate is one of four inaugural First Round Case Studies currently available from UnderConsideration.

Pre-pandemic, we had the honor of participating in First Round Chicago—a one-day showcase of original presentations made to clients showing initial design explorations for logo, identity, and branding projects—facilitated by the fine folks at UnderConsideration.

While nothing beats the live presentations of their in-person events, Armin Vit and Bryony Gomez-Palacio have created case studies of those presentations, bringing you annotations from the designers, pro-tips from Armin and Bryony, and insightful Q&As that establish context, goals, and approach for each project.

 Dayson Roa
Context: Q&As with our team help aid in understanding the context, goals, and client input before and after the first round.
Narrative: Annotations from our team accompany the full, original first round presentation.
Tips: Brief, actionable tips are highlighted throughout to apply to your own presentations.
Results: Full page images showcase the results of the first round presentation and client input.
 Dayson Roa

IN GOOD COMPANY

The launch of First Round Case Studies includes our work, alongside stunning projects From Mucca, Base, Matchstic, and UnderConsideration themselves.

Each individual case study is available from UnderConsideration for $12 (or for $40, you can grab all four).

For $2 off any case study, use our code FRCS-OneDesignCompany.

Take a look and snag a copy of the Saint Kate case study here!

One Design Company is a research-driven design and development studio. For over a decade, we’ve explored the intersection of experience and technology—where powerful brands come to life. Want to learn more? Let’s chat.

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